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Officers & Management
Bruce Goldberg, Senior Vice President.
Marketing & Business Development
Bruce Goldberg is Senior Vice President, Marketing & Business
Development of ISE. Prior to joining ISE, Mr. Goldberg was senior
vice president, marketing & sales for Service Interactive, a Dallas-based
organization, where he was responsible for sales, developing the
company's brand, and crafting relationships with strategic partners.
From 1996 to 2000, he was senior vice president, marketing of
Brink's Home Security, leading the marketing, licensing and public
relations functions. From 1989 to 1996, Mr. Goldberg was with
the Chicago Board Options Exchange (CBOE), where he was vice president
of retail marketing and sales. While serving in this role, he
developed the concept and marketing plan for LEAPS*, one of the
most successful products in the options industry. Mr. Goldberg
was also responsible for new product development and rollouts,
establishing strategic direction for the marketing department,
developing communications and educational materials and was a
co-founder of the Options Industry Council. Mr. Goldberg has held
senior marketing positions for industry leaders Procter & Gamble,
Frito-Lay and Pizza Hut. He has an MBA in Marketing-Finance from
Cornell University and a BS in Psychology from Union College.
* "LEAPS" is a registered trademark of the Chicago Board Options
Exchange, Inc.
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